Listed below are some common marketing tools and some good reasons why yours should be anything but common.
Your business card represents the front line image of your business. It's very often used to make first contact. As soon as you give your business card to a prospect, he/she will be looking at it, judging it, and since most of us will judge things by what we see (either consciously or subconsciously), it is imperative that your initial marketing tool portrays professionalism and quality.
Brochures provide a professional means of communicating the value of the services you provide. Since you will most likely be competing with similar businesses, a brochure that just sits there, waiting to be found or thrown away, is going to cost you money. The first goal of your company's brochure should be to grab attention, then provide useful consumer information.
Newsletters keep people informed, and if you educate and inform people they will develop a loyalty to you. The objective of a newsletter is to tell employees, vendors, and customers what's going on in your business. Customizing your newsletter using your choice of information rather than relying on the stock text and graphics used by those producing "generic" industry newsletters helps to increase your readership and builds relationships.
More and more businesses are relying on direct mail campaigns as a means of communicating with current and prospective customers. Direct mail's strength is targetability. When you use mail, you select exactly who you want to talk to and what you want to talk to them about. Direct mail gets you into the homes and businesses of your customers, where you might never be. But there is a downside. Your mail might be sorted into the junk mail category or filed directly into the trash can if your pieces aren't designed to get noticed and spark your recipients' curiosity.
Billing inserts are often used to advise customers of changes in service, price, or business locations, but can also be an effective means of advertising new products and services. By advertising in billing statements you reach a target audience and reap the rewards of having a high opening rate.