At j.a.natzel design we believe . . .
Efforts put toward the design of your marketing materials will give your customers a sense of how much attention is brought to your products and services, and how serious you are about what you do. Whether you are a new business developing your identity, or an existing business in need of fresh ideas, we have the expertise to turn your vision into effective communication tools.
With an Associate of Applied Arts degree in Electronic Media and Graphic Design, owner Jean A. Natzel has the technical knowledge and skills demanded of today's designers for output of a variety of printed and digital communications.
So whether you need business cards and stationary, brochures, newsletters, direct mail, billing inserts, etc. or a web site, e-zine or online store ... j.a.natzel design can help!
Our Web Design Philosophy
At j.a.natzel design, we design web sites that focus on usability. We build sites that are easy to use and easy to navigate. We concentrate on clarity because we believe web design should compliment and support your message, not overwhelm it.
We exercise restraint in our use of visual toys such as animation and sound. We use these elements only when the content of the site warrants it, not simply as "eye candy" or useless decoration.
We believe in presenting information and similar functions consistently throughout the site, including logos, page titles, headers, navigation elements, etc. because the more consistent a Web site is in its design, the easier it will be for users to quickly evaluate categories and match expectations on all pages.
This simple design approach works because:
- web pages download more quickly
- a clean design emphasises your message
- users can easily find information, and find it more quickly
- your customers are more likely to return if their first visit is a positive experience
Research supporting this philosophy shows that on the Web, usability is necessary for survival. Retail Forward Group reported that "many web users report frustration at confusing and overcrowded web pages". NetSmart Research found that "83% of web users have left sites in frustration due to slow load times or confusing navigation".
Simply put, if a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. There are plenty of other websites available; leaving is the first line of defense when users encounter a difficulty.
